Blogging is a fruitful way to reach your audience. But, it requires efforts to be valued with your blog. So you may need some tips about how to write a great blog post.
1) Keyword still matters for blogging
Until now, I have already used my keyword,
which is a phrase, once. Here comes the second one: “How to write a great blog
post.” You are supposed to use your keyword in the first paragraph of your
It is not all technical. When you state your
keyword, your reader will know the subject and the purpose of the post.
But, how did I come up with this keyword for this article? I needed to take a few steps that started with thinking about my key topics. What do I want to say on my blog? Who is my audience? What are the characteristics of the people to whom I desire to reach with my blog? These are the questions to ask.
Let’s take mine as an example: My blog is
under my agency website. My agency is
about content marketing, SEO, blogging, and translation. So these are my
topics. If you are selling organic baby clothes, “organic baby
clothes” is your topic. Be generic and straightforward while finding your
Let’s go one step further and find our
keywords. In this part of the work, you may need various tools such as Google
Keyword Planner or Keywordtool.io. At this step, you will check which keywords
your audience use to search about your topics.
Start with searching for your topics and
analyze the monthly search numbers and the competition of these keywords. If
your blog is new, try to go with the less competitive keywords. This is not
about how experienced, or great you are in this topic.
In my example, my topic was “blogging,” and I ended up with “how to write a great blog post.” It sounded an excellent start for me. What do you think?
2) Best headline for best SEO
You do not have to copy and paste your keyword to your headline. Already, the keyword will not always be useful as a headline. In my case, I preferred to use my keyword as a headline because it is simple. It also has a target on its own. As you can see, I just want to explain how to write a great blog post here.
There are different ways to write a headline. You can use numbers, questions, how-to structure to attract the attention of your audience.
Writing a blog is not like writing a book or printed article. Your readers will be checking your blog post in the middle of many distractions. An easy-to-read content will help them focus on it. Subheadings are a great way to do this. Also, subheadings will improve the SEO score of the content. Enjoy the best of both worlds!
3) Write a useful blog post
The internet is full of useless content, and
people are sick of it. They don’t want to waste their time to reach a piece of
information. Be direct while giving the information, and do not act as a
surprise box (because you are not).
Here, I do not mean to make a list of information. There is no doubt that the storytelling is engaging, but make it simple and clear. Here is my tip, which may help you. Start by telling what this post is about, share simple information, and then split your content into subheadings to give more details about the subject.
In this blog post, I used one main headline: “How To Write A Blog Post.” And three H2 subheadings. Two of my subheadings have H3 subheadings as well.
With this structure, I tried to make my post
easy to read by categorizing my content. Try to ignore the subheadings, and you
will see it is too complicated to follow the points that I share.